FRISCO, TEXAS – March 31, 2023 –Alejandro Franco, Controller and VP of Accounting & Finance for JPAR® – Real Estate, has been named one of HousingWire’s 2023 Finance Leaders. This prestigious recognition highlights Alejandro’s focus on strategic accounting, financial management, forecasting, and M&As, as well as his contribution to the organization.
In 2022, Alejandro revitalized the JPAR® accounting department and financial reporting, establishing stronger internal controls and transitioning the brokerage division from cash basis to accrual basis accounting. He spearheaded improvements in the accounts receivable department, leading to an increase in cash flow by nearly 10% in the brokerage division. Alejandro’s contributions led to increased efficiency and timely and accurate financial statements.
Alejandro’s focus on data analytics and forecasting resulted in the introduction of quick reports on a weekly and monthly basis, as well as a new forecasting methodology for the company. His leadership and excellence have been consistent, and he has surpassed expectations in his role as Controller and VP of Accounting & Finance.
Outside of the organization, Alejandro is involved in promoting Hispanic homeownership and industry leaders through his involvement in the National Association of Hispanic Real Estate Professionals (NAHREP). He serves on the Regional Corporate Board of Governors and as a Board of Director for the Plano/Garland chapter.
Alejandro Franco’s recognition as one of HousingWire’s 2023 Finance Leaders is well-deserved and a testament to his dedication and contributions to JPAR® – Real Estate, its continued growth and the industry as a whole.
About JPAR® – Real Estate: JPAR® – Real Estate (www.jpar.com) is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support and a peer network of influential industry leaders. The company boasts approximately 4,000 agents operating in 60 offices across 24 states and closes $10B annually in sales volume.
